PUMA x NEYMAR

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SAMSUNG FLIP 6

Art direction: Beatriz Feccia.
Copy: Gabriela Araújo; Luisa Almeida.

What is it that makes Santos so unique to be the cradle of legends?
After all, it’s no coincidence that the royalty of Brazilian football met there.
Unfortunately, Pelé didn’t get the chance to see the royal lineage restored—now that Neymar has returned to the throne.
So PUMA decided to defy time and do the impossible: put the King and the Prince on the pitch together and immortalize this encounter.

INSIGHT

CONTEXT

What if we created an environment where the meeting of these two players from different generations could be possible?